This year’s World Environment Day feels different. The usual buzz is evolving into something more powerful – a collective voice for change. WriteCanvas, founded with the goal of fostering a positive climate narrative, this very shift, is heartened by these positive developments.

For example, newspapers are not just quoting celebrities but writing articles about how they are reducing their carbon footprint. I am happy to note that these celebs are genuinely advocating environmental protection and reduced carbon footprints, over paid endorsements. Similarly, the advertising industry is changing. Sustainability has found centre space in this segment. Real estate companies too are developing a green narrative as they announce new green projects whether commercial or residential.

These are steps in the right direction. However, there’s still room for improvement. While using plants and vertical gardens is a welcome move, some real estate companies still use excessive plastic and artificial plants for a “green” aesthetic (think vertical gardens made of plastic stacked on walls, which are noticed in some Mumbai malls).

However, the wider inclusion of green elements in conversations, advertisements, and celebrity statements is a welcome move.

WriteCanvas has been at the forefront of this narrative shift, facilitating discussions across various platforms, industry bodies, government forums, and community groups. We emphasize collective action, aiming to connect siloed efforts into a collaborative network grid. This World Environment Day, we have decided to emphasize not just on the policies, but the execution and impact of these policies on projects and people.

The biggest hurdle?

The biggest hurdle we’ve faced is lack of awareness and unpreparedness among stakeholders. Climate disasters are on the rise, with casualties now extending beyond rain/cyclone/hurricane-related incidents. Heatwaves, wildfires, and droughts are becoming increasingly common.

In India alone, 2024 has seen 165 heatwave casualties, and summer hasn’t even peaked in the hottest regions. This follows close to 200 climate deaths in India during 2023. According to the World Meteorological Organization (WMO), Asia remained the most disaster-prone region in 2023 due to extreme weather, climate, and water hazards.

The Need: Grassroots Action and Informed Communities

The crucial next step is driving the message to the grassroots. We need to prepare communities for climate-related disasters and ensure well-equipped administrations can respond effectively.

Here’s why this is crucial:

Why Focus on Grassroots?

Women Bear the Brunt: Women are disproportionately affected by climate disasters.

The double-edged sword: Lack of awareness can trap them in such situations.

The Power of Celebrities and Sports Figures:

Public figures can leverage mass psychology to drive climate awareness campaigns. Given their influence, celebrities and sports stars can be powerful advocates. They can champion climate action and drive impactful campaigns.

WriteCanvas’ Commitment: Leading the Green Talk

On this World Environment Day, WriteCanvas reiterates our commitment to shaping a positive climate narrative. We’re developing a physical and interactive platform – a community space for sharing best practices, training programs for green skill development. We will continue to lead the green conversations.  We’re truly connecting the green dots…