The Godavari Initiative (TGI) was recently established in Mumbai to tackle significant issues concerning the health of the Upper Godavari River basin.

Mukesh Kumar Sinha, Chairman, Godavari River Management Board (GRMB), launched the initiative in the city. TGI aims to create a resilient ecosystem that balances community well-being with ecological integrity while ensuring water security.

It is supported by Diageo India, GSK, Hinduja Group, Alliance for Water Stewardship, and CSRBOX.

The initiative will benefit 23 million people across nine districts in Maharashtra. The project will use technologies like data and analytics to shape strategies and monitor progress. The TGI will also establish a Fellowship program to ensure effective implementation.

Hina Nagarajan, MD & CEO, Diageo India, said, “We are delighted to be the founding partner for The Godavari initiative to drive collective action to address the broader systemic water risks in water-stressed basins. This initiative is a step forward in preserving water for life, a key priority under our Society 2030: Spirit of Progress Plan and in line with UN’s Sustainable Development Goals. Such partnerships are key to achieving a net positive water impact and we look forward to collaborating with corporates, government agencies and civil society organisations on this initiative.”

Rozina Rupani, Lead, The Godavari Initiative said, “Under TGI, we are essentially shaping a collective call to action. In the face of a rapidly warming planet and expanding water-stressed areas, it is imperative to weave together diverse streams of resources, expertise, and the commitment of key stakeholders to address the health of a very crucial river ecosystem in India.”