By 2030, Puma—the third largest sportswear manufacturer in the world, will source all its bovine leather from deforestation free supply chains.

The enterprise has signed up for the Deforestation-Free Call to Action for Leather, launched by global non-profits Textile Exchange and Leather Working Group.

“This deforestation-free commitment also directly supports one of PUMA’s 10FOR25 sustainability targets dedicated to reducing our impact on biodiversity. To help the protection of endangered forests and species, PUMA also commits to not using any wood or wood-derived fabrics made from ancient and endangered forests,” said Veronique Rochet, Senior Head of Sustainability at PUMA.

The initiative is an effort from Puma to mitigate the risk of biodiversity loss due to production processes. The company addresses environmental pollution risk through its targets to increase the use of more sustainable materials and through its suppliers’ program on climate, chemicals, water, and air.