The global green data center market and IT infrastructure segment are expected to grow due to the operators’ preference for cost-effective, low-OPEX infrastructures.

The green data center market size is forecast to increase by $146.95 billion between 2022 and 2027, accelerating at a CAGR of 24.63%. In 2017, the US held the largest market share, projecting an annual revenue of $14.6 billion, according to market research firm Technovia.

Trends:

The increasing electricity consumption and cost notably drive market growth.

The energy consumption of data centers is very high and could increase many times over with the growing demand for heavy applications, like streaming autonomous vehicles, and use cases enabled by 5G.

Despite technological advancements data center operators still face challenges in developing strategies to enhance their operations, energy efficiency, and promote sustainability.

In certain places, the local and federal governments have raised the cost of commercial and industrial electricity due to the cumulative power consumption of data centers. As a result of increased electricity costs in the world’s largest data center, cities have raised awareness of the need to operate green. Rising electricity costs and consumption are expected to propel the expansion of the global green data center market, Technovia said.

Strategic partnerships and investments are driving growth in the data center power solutions market. Companies like Eaton and Lubrizol are collaborating to develop sustainable solutions, generating revenue and increasing demand for data center power solutions.

Tech-enabled:

The market’s dominant segment is IT infrastructure.

In recent years, virtualization has played a major role in facilitating the growing use of IT infrastructure in data centers. Energy-efficient infrastructures, also known as density-optimized infrastructures in the market, are provided by vendors in the IT infrastructure space. These include Dell, HPE, Cisco, Huawei, Lenovo, and IBM. Vendors will keep coming up with innovative ways to provide infrastructure that is more capable while using less energy throughout the projection period, which will help run green data center environments.

Data center consolidation, Infrastructure-as-a-service (Iaas), and virtualization are some technologies that can boost green data centers. These technologies reduce operational costs and could lead to significant electricity cost reductions.