Hindustan Zinc has launched EcoZen, Asia’s first low-carbon green zinc brand.

The company said that it produces less than one tonne of carbon emissions per tonne of zinc. It aims to meet the growing demand for sustainable and environmentally-friendly materials including green zinc, particularly in the automotive sector.

EcoZen is manufactured using renewable energy, with a carbon footprint 75% lower than the global average, Hindustan Zinc said in a statement.

This initiative aligns with HZL’s goal of achieving net-zero emissions by 2050. The company is also investing in renewable energy sources like solar and wind power to further reduce its carbon footprint.

“Cars that are galvanized with EcoZen will have a lower carbon footprint throughout their lifecycle. This is becoming increasingly important for automakers as countries around the world are implementing stricter environmental regulations,” said Arun Misra, Chief Executive Officer (CEO), Hindustan Zinc.