German-headquartered smart Europe is transforming its D2C business in Europe.

It has roped in Indian IT giant Infosys to drive the transformation.

As part of the five-year contract, Infosys will help the auto company to redefine the online EV buying experience. The IT company will apply machine learning (ML) models to accurately forecast sales and after-sales demand for smart Europe.

Additionally, Infosys will consolidate smart Europe’s automotive sales and e-commerce processes and systems. It will also help the company to efficiently sell electric vehicles across 15 European countries with a D2C sales approach. Plans are afoot to secure engagement across lead generation, conversion, sales, and after-sales channels.

The aim is to provide enhanced customer experience, data-driven personalization, and engagement for the existing model smart #1, the newly announced smart #3, and other upcoming all-electric models from the auto company.

Dirk Adelmann, CEO, smart Europe GmbH, said, “We are pleased to have Infosys as our partner on this journey. Infosys’ strong leadership commitment backed by its ability to drive end-to-end application development and maintenance with efficiency and effectiveness, will help us boost our operational performance and user experience.”

Jasmeet Singh, EVP and Global Head of Manufacturing, Infosys, said, “We are delighted to deliver our cutting-edge technologies to innovative companies like smart Europe GmbH to help ramp up their competitiveness in the European market. Infosys has demonstrated a steadfast commitment to powering innovation-driven customer experiences across touchpoints through our automotive and mobility offerings. Leveraging a blend of our expertise in the domain and strong regional presence, we will help smart Europe GmbH fast-track the adoption of cutting-edge digital solutions. The success of this engagement will be a real game changer for both smart Europe GmbH and Infosys in the electric mobility era.”