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Construction, Concrete waste, Circular economy

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Boosting Circular Economy in the Construction Industry

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Cemex UAE has signed a cooperation agreement with Star Cement Co LLC to boost the circular economy in the construction industry. Star Cement is a wholly owned subsidiary of UltraTech Cement Limited, India, an Aditya Birla Group Company.

The cement companies will implement advanced waste management solutions and provide low-carbon byproducts to reduce the built environment’s carbon footprint. The partnership aims to reduce waste to the minimum, an initiative that is aligned with Cemex and Ultratech 2050 goals.

According to a press release, the companies will also reduce carbon emissions improve the overall environmental impact of construction projects, and boost the circular economy.

“We are keen to connect and work closely with partners that possess an equal sense of urgency in addressing the challenges of climate change,” said Rafael Villalona, Country Director, Cemex UAE.

Ayman Attia, CEO, Star Cement, said, “We are fully committed to UltraTech’s goal to achieve Net Zero by 2050. We believe in the value that this partnership will bring to the building materials industry specifically and to the environment in general.”


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